Business Development: Understanding Your Company’s Differentiators

In this episode of the Grawe Pod, we focus on the areas of business development and sales. Your podcast hosts Doug Grawe and Gary Randall center the discussion during this episode on the importance of knowing your company’s differentiators for your customers as well as making sure your whole team knows them. Don Grawe, a veteran logistics professional with a wealth of experience in the area of business development, is the featured guest for this episode. Don delivers a great perspective on understanding the difference between being another one of your customer’s vendors and being your customer’s trusted resource. As you’ll hear, by knowing your customers, knowing their pain points and initiatives and applying your differentiators to them, you can make a difference in their business, allowing your company to successfully and sustainably grow your business.