Openforce CEO Wendy Greenland Looks at Technology & Future of Independent Contractor Management

Wendy Greenland, the CEO of Openforce, joins the podcast for a thought-provoking  discussion that explores AI’s growing impact on transportation technology and some of the key challenges trucking and logistics companies face when navigating the complex landscape of independent contractor management. Grawe Group Founder & CEO Doug Grawe leads the conversation that also takes us through Wendy’s career path, which brought her from being a telecommunications entrepreneur to working in transportation, eventually being called to senior leadership positions with Openforce, an industry-leading provider Independent Contractor compliance, insurance and payments.

In their discussion of evaluating and implementing technologies within the Age of AI, Wendy notes the value of utilizing Horizon One, Two and Three with strategic decision-making and technology adoption. Wendy talks about the importance of understanding how to leverage what’s happening today while also being able to springboard to the future horizon.

While walking listeners through the work that Openforce does with Independent Contractors and companies working with ICs, Wendy and Doug discussed being focused on helping people who want to be independent, keep their independence. Wendy also provides some valuable tips related to building trust and discipline within a leadership team while also establishing clear objectives for your team. In addition, she offers a few best practices for evaluating and selecting long-term technology partners. To learn more about the Grawe Group, visit the firm’s website, TheGraweGroup.com.